Cassandra Wilcox - Freelance Copywriter
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Television


When I wrote the line ‘Sugar – a natural part of life’, I didn’t realise that it would live forever. This commercial is one in a series that successfully met the brief: halt the decline in sugar sales, and change the consumer perception that sugar is bad for you.
 
Example:
SUGAR COMMERCIAL – 30 SECONDS
- Quicktime - 1.5meg
- Windows Media - 1.6meg
 
The Golden Cob ‘Budgie’ commercial won loads of international awards. More important, it won loads of new customers for the client, Yates. Example:
GOLDEN COB BIRD SEED COMMERICAL –
30 SECONDS
- Quicktime - 1.5meg
- Windows Media - 1.8meg
I have written numerous television commercials and won many ‘creative’ awards. But the award that I’m most proud of is The People's Choice Award in Australia – the commercial that the public voted their favourite. It was for Coca-Cola’s sponsorship of the Olympic Games. We had virtually no budget, just a pile of old Coke commercials. Example:
COCA-COLA OLYMPIC SPONSORSHOP COMMERCIAL – 60 SECONDS
- Quicktime - 2.5meg

- Windows Media - 2.5meg
Copyright © 2011 Cassandra Wilcox. All rights reserved.