Cassandra Wilcox - Freelance Copywriter
home portfolio television commercials print work radio commercials new media direct marketing contact contact

Portfolio

Television
I have written numerous television commercials and won many ‘creative’ awards. But the award that I’m most proud of is The People’s Choice Award in Australia – the commercial that the public voted their favourite. It was for Coca-Cola’s sponsorship of the Olympic Games. We had virtually no budget, just a pile of old Coke commercials. Take a look…

Radio
The Theatre of the Mind is arguably the most difficult medium to write for, and one that separates the men – and women - from the boys. Have a listen to this Levi’s commercial that was a spin off from a television commercial using the same song. It won the Radio Marketing Bureau commercial of the year…
Click here for more...

Print
Glossy magazine campaigns, black and white newspaper ads, catalogues, brochures, letters, shelf strips - the range of print work that I’ve written is as broad as the medium itself. Here are my favourites…

New Media
More and more of my time is spent writing for the web. For leading beauty retailer, Space NK, I headed a team of writers in the rebranding of its website. Other digital projects have included writing websites and banner advertising for clients that include Hill’s Science Plan and Kenco Coffee. One example can be found here...

Direct Marketing
How do you turn a DM piece into a sale? See for yourself...

Sales Promotions
Sales Promotions form an increasing part of my workload.
Click here for more...


"Cassandra brought years of expertise to the launch of our business and we were delighted with the results. She gave us high quality writing that was accessible and, most important, achieved the sales we wanted - at less than we expected to pay. What more could we want?"

Catriona Nason
Arty Prints, London
Copyright © 2011 Cassandra Wilcox. All rights reserved.